What's The Formula
Mentoring Academy
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First Alert 4
Metro East man turns to mentoring youth after the death of his nephew
Hodges partnered with What’s The Formula to mentor teens and give them something to do after school.
Everyday they go through online training and programs to learn financial literacy and other life skills.
“If this program was around when my nephew was alive, I think the situation would have turned out better. Not just for him but for the kids that did it,” Hodges said.
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WTF Coach Certification
An immersive, high-energy 3 day training designed to equip you with the insights, tools, and techniques to mentor young adults (ages 14-24) under the WTFMA banner.

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Having a stronger relationship with success is the best feeling ever. Applying the formulas is critical to success.
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Founder of WTFMA
Mr. WTF
Growing up as the oldest of four boys in a single-parent household, Coach Big E’s story didn’t start in the glow of success—it began with grit and perseverance. Times weren’t easy, and for a while, he found himself on a winding path full of challenges, including multiple run-ins with the law. But each slip-up became a stepping stone —a wake-up call that forced him to dig deep, face his reality, and discover the power of resilience.Â


Coach Dmitri
Introducing Dmitri Hambrick, an accomplished Atlanta-native and a beacon of guidance and strategy at What's the Formula Mentoring Academy. Holding a business degree from Georgia State University, Dmitri brings a wealth of knowledge, experience, and an unwavering dedication to the art of coaching. His journey is one marked by continuous learning, entrepreneurial spirit, and a profound commitment to unlocking the potential in young adults.
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